Friday, December 4, 2009

Benjamin and Adorno "The Cultural Industry"


"The Public is an examiner, but an absent minded one," this phrase
really stood out to me because I feel that a lot of people are becoming this way. Many times we may watch a film or program that is trying to promote some sort of social change and we dont seem to react to it, or simply not care.
Unlike Benjamin's article, I feel that Adorno goes straight to the problem of the mass media today. Most companies are only concern with ratings and money that the quality of the work is not great. Production companies are also giving people what they "want"in order to stay in power. For example, many television shows are canceled very quickly, even if they are shows that require more thinkiing or analysis. We can see the same happening with the film industry. There are a lot more action, comedy, and horror films made everyday then anything else. I don't feel that making these films is wrong, but there is so much
of it out there that it doesn't leave room for provacative films and independent films.
As Benjamin's article points out there are films out there that do call for social change, but they dont get the enough attention by the promoters or the public. There really isn't much uniqueness in the entertianment world today. As Adorno points out "they fall victims of uniformity." I do feel that there should be a balance between the films that get made and put out for the public.

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